A Semiotic Analysis of Da’wah Methods in the Film Buya Hamka
DOI:
https://doi.org/10.58485/elrusyd.v10i2.580Keywords:
Semiotic analysis, da’wah methods, Islamic film, religious communication, Buya HamkaAbstract
The film Buya Hamka is a biographical film portraying the life and intellectual legacy of one of Indonesia’s most influential Muslim scholars. This study aims to analyze the da’wah methods represented in the film through a semiotic perspective. Employing a qualitative descriptive approach, this research applies Charles Sanders Peirce’s semiotic model to examine signs, meanings, and representations of da’wah practices depicted in selected scenes. Data were collected through observation and documentation techniques. The findings reveal that the da’wah methods portrayed in the film align with the principles of Quranic preaching as articulated in Surah An-Nahl (125), encompassing three main approaches: bil hikmah, mau‘izah hasanah, and mujadalah. The bil hikmah method is represented through verbal communication, exemplary conduct (da’wah bil hal), and written expression (da’wah bil kitabah). Mau‘izah hasanah appears in the form of guidance, moral advice, and educational messages conveyed both orally and through exemplary behavior. Meanwhile, mujadalah is depicted through calm, rational responses to criticism and slander. These findings highlight the potential of biographical films as an effective and inspirational medium for contemporary Islamic preaching in Indonesia.
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